Track link clicks with UTM in linkembed
Track link clicks with UTM in linkembed: attach campaign labels to your redirect links and see which source, medium, and campaign is driving traffic.
Performance marketers live in attribution. If you need to track link clicks with UTM parameters and see which campaign, source, and medium drove a visit, your share URL and your reporting layer need to speak the same language. In linkembed, UTM shows up in two places: the redirect URL you configure, and the Analytics charts that store each view or redirect event with the parameters the request carried.
Track link clicks with UTM on redirect links
UTM templates apply only to redirect links, not embeds. Open Settings, find UTM Templates, and save presets with utm_source, utm_medium, utm_campaign, and optional utm_term / utm_content. Owners and editors manage templates; viewers still pick them when editing if your role allows link edits.
When you create or edit a redirect link, expand Campaign tracking (UTM):
- Choose a template (you can set a workspace default template in Settings).
- Click Apply template to stamp the destination URL.
- Pick Merge (fill missing only) if the destination already has UTMs you must keep, or Replace (overwrite UTM params) when you want the final outbound URL to match your taxonomy exactly.
- Use the URL preview to confirm the query string before save.
Details on merge vs replace and “save as new template” live in UTM templates and campaign tracking.
What gets recorded
When someone hits your link with UTM query parameters attached, linkembed records those fields on the event. In Analytics, you can break down traffic by source, medium, campaign, and other UTM dimensions alongside host, device, and coarse geo. That matches how Google Analytics and similar tools expect campaign tagging to arrive on the landing side.
Share shortcuts for social copy also add consistent utm_source and utm_medium=social so off-platform posts line up in reporting (see how to create a QR code for any link for the Share panel).
Prerequisites
Analytics (and meaningful click / redirect history) requires a paid workspace per current pricing. The Free plan does not include analytics rows in the product UI. You can still attach UTMs to URLs for downstream tools, but the built-in dashboards expect a Creator, Pro, or Enterprise subscription.
FAQ
Q: Do UTMs fire on embed links?
A: UTM templates in the editor apply to redirect links. Embed traffic can still carry UTMs if visitors arrive from a URL that already includes them; those values can be captured when the request hits your link page. For template-driven stamping, use a redirect link.
Q: What is the difference between merge and replace?
A: Merge only fills missing UTM keys. Replace strips existing UTM query pairs, then applies your template and overrides. Use replace when you need a clean, single source of truth for the campaign tag set.
Q: Can I override one field without rebuilding the template?
A: Yes. After you apply a template, edit individual UTM fields before saving; the preview reflects the final URL.
Q: Where do I see results?
A: Workspace Analytics after you are on a plan that includes analytics. Retention windows differ by tier (pricing).
Q: Does linkembed rewrite third-party analytics on the destination page?
A: No. You are labeling the inbound request to your linkembed URL. The destination site’s own tags still behave as that site configured them.
Creator and higher unlock analytics with 30 or 90 day raw retention depending on tier, plus custom domains for branded hosts (pricing). Free works for learning flows without dashboard analytics.